CLEAN BEAUTY MAKEUP ARTISTRY 

Cassandra McClure is a multi-hyphenated entrepreneur in the beauty industry with a passion and commitment to clean beauty. She started out as a model and celebrity makeup artist, and developed her own patent-pending product, Lash Binder™—a tool and method that makes strip eyelash application quicker, easier, and safer. She lives, breathes and speaks clean, literally.

In the past couple of years, after discovering a series of health issues, Cassandra has concentrated all her efforts towards accomplishing a simple goal: ‘Until all Beauty is Clean Beauty.’ As the host of the Clean Beauty Podcast, she highlights brands with a green and clean ethos and educates and raises awareness about ingredient safety in daily products.

When entrepreneur, podcaster, and brand-owner didn't seem enough on her resume, Cassandra decided to take it a step further. Recognizing the importance of the collective, Cassandra worked towards empowering and educating other women to help spread the word. Her first move? The Clean Beauty Retreat - a sold-out event where 30 like-minded women got together for 3 days to learn, share, and connect. Her efforts got Cassandra published in Forbes where she also announced her plans for Clean Beauty Con, a conference turned weekly virtual business summit with the goal of supporting struggling business-owners during COVID-19.

In July 2020 Cassandra launched the Clean Beauty Kit. The first professional makeup artist approved lifestyle subscription box featuring indie brands that are founded by women and made in the united states.

 

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